In the world of logic and knowledge it is possible and very often necessary to hold the complex of marketing research for the new goods and services.
However, New Wave concentrates on the core – not to forget the resume of the neurophysiologists’ researches: God or the evolution made us in a way that emotions and feelings are more powerful than the intellect of the cortex. Trust and love are always leads to the action, while the brain leads to the conclusion.
If you succeed in emotional product and brand creation, you will exceed mean level of the profitability.
New Wave efforts conformable with the words of Steve Jobs from the Apple. When he was asked – what’s the difference between operational system Mac05X and the other? He answered – We’ve made the bottoms on the desktop so beautiful, that you want to lick them.